Multicultural Media, Telecom and Internet Council

Leveraging Multicultural Consumer Buying Power

Description: Nielsen Senior Vice-President of U.S. Strategic Community Alliances and Consumer Engagement

Cheryl Pearson-McNeil delivered a special presentation on how multicultural entrepreneurs can leverage the trillion-dollar buying power of communities of color. Following her presentation, McNeil engaged in a one-on-one interview with Politic365 Founder and Editor-in-Chief Kristal High.

Wednesday, July 13, 2016

View the photo gallery of the session here .

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