YouTubeTV recently broadcast the NBA Finals, a mega-event that broadcasters used to dominate. What do broadcasters need to thrive in an increasingly competitive video environment? What steps are diverse cable networks taking to ensure their content is monetized in a cord-cutting environment? How can multicultural content providers monetize their content over-the-top?
Media and broadcasting entrepreneurs and experts highlight the impact of tech disruption, piracy, and other factors on broadcasting and cable, possible adjustments to their business models, and the importance of diversity in media and telecom ownership and storytelling. Representatives from MMTC’s Media and Telecom Brokerage also outline opportunities diverse entrepreneurs.
Moderator:
- Nicolaine Lazarre, Esq., President, MMTC Broadcasting; General Counsel and Senior Vice President, National Urban League
Special Presentation:
- Jayne Cubbage, Assistant Professor, Bowie State University
Tech Talk:
- DuJuan McCoy, Owner, President, and CEO, Bayou City Broadcasting
Panelists:
- Melody Cooper, President, Midway Broadcasting – WVON, Chicago
- Victoria Jeffries, Vice President & Assistant General Counsel, Public Policy, Univision
James Winston, Esq., President, National Association of Black Owned Broadcasters (NABOB)